11 THE ART OBSERVER June 2007 Didsbury Life, the website, is set to re-launch in June 2007. Through high-quality editorial, 360-degree virtual tours, first-class photography and a range of user-friendly features, the new-look site will enable local businesses to create a permanent and impressive online presence. The team at Didsbury Life incorpo- rates a talented core of marketing and design professionals. Two key WHEELDON OPTICIANS  have been in business in the South Manchester area for over a century with their first premises being on Burton Road in Withington circa 1892. Now four generations later they operate out of West Didsbury, Cheadle and Wilmslow offering a range of services from full eye-examinations including retinal photography, the fitting of contact lenses, to advice on suitable frame choices and quality lens selection. “We benefit from a loyal client base, but more recently have noticed hundreds of new patients a year choosing us for their eyecare. We continually try to improve our service to patients as we feel this is paramount when choosing an optician” said James Wheeldon who, along with his brother David, are the Directors/Owners of the business. They offer standing order schemes and home delivery for services that Didsbury Life will be offering, in conjunction with the website, are business marketing and contemporary website design. Co-director of Didsbury Life, Pete Ruane, said: “We are committed to helping small and medium enterprises in Didsbury flourish through more meaningful marketing strategies – both on and off-line. This isn’t about encouraging business owners to spend a fortune on advertising, but helping them to create increased leverage from assets they already have. Smarter thinking and small changes can quickly produce tangible and exciting results.” As well as a 24-hour marketing platform, Didsbury Life will be an all-encompassing lifestyle guide for local residents, and anyone visiting this vibrant suburban town. In-depth sections will include food and drink, health and beauty, education, sport and leisure, accommodation, music, home and entertainment – all will be regularly updated with features, offers, VIP events and promotions. Didsbury Life will also soon offer pages dedicated to local art and culture. So if you are a local artist, poet, writer or musician and you wish to promote yourself - or a forthcoming exhibition for example - Didsbury Life encourage you to get in touch on the following number: 0845 058 9399.   Didsbury Life is currently based at: 1st Floor, 39 Crossway, Didsbury, Manchester M20 6TU but as from 1st July will be moving to larger premises at 212 Burton Road, West Didsbury, M20 2LW.  For further information visit the website www.didsburylife.com. Wheeldon Optometrists contact lens patients, a full range of frames for every budget including many designer names and the latest digital imaging system. Fashion in eyewear can go full circle from the tortoise- shell frames of the 1940’s to the Eric Morcombe style of the 1960’s, the John Lennon round metals of the 1970’s to the more recent giant frames sported by Coronation Street’s Dierdre. Nowadays the trend is for neat, minimalist frames with modern titanium materials, and the improvement in modern lens technology means that heavy thick lenses are something of the past. They can also demonstrate varifocal lenses and anti-reflec- tion coatings. Wheeldon Opticians are delighted to be associated with Wendy Levy’s Art Gallery in Didsbury and would encourage anyone interested in finding out more about the sevices we offer to contact us by phone or, better still, call in to the practice nearest to them. w w w . d i d s b u r y l i f e . c o m